R&D Innovation


We provide customers with innovative biscuit product solutions that are "natural, nutritious, healthy and delicious"

12 +

Professional R&D technicians

5

The number of new products launched each month

2000 +

Product formula reserves

18

patents and intellectual property rights

R&D Innovation

The company keeps up with industry standards and continuously improves its capabilities in basic research and development, cutting-edge technology tracking, and new biological fermentation technology development. It also focuses on the research of natural ingredient biscuits, nutritional and functional biscuits, microbial biscuit fermentation technology, product innovation and development, and other technical aspects, and continuously develops new products that are popular in the market.

The company adheres to the open scientific research concept and insists on "bringing in and going out". It has introduced engineers with 20 years of industry experience to form a professional R&D team. At the same time, it has organically combined independent development with industry-university-research cooperation, and has carried out strategic cooperation with three universities in platform co-construction, talent training, resource sharing, etc., to strengthen the upgrade reserve in product development, technological innovation, etc. The company currently has 18 patent intellectual property rights and more than 2,000 product formula reserves. Under the increasingly fierce market competition, it can respond quickly and launch competitive product solutions.

The R&D center has R&D facilities for full-line simulation of production line processes, which can realize simulation experiments before front-end development and mass production. In the process of new product development, the simulation production line R&D equipment can verify the feasibility of the product's production process in advance. Researchers can conduct small-batch trial production, promptly discover and solve technical problems that may arise in the production process, greatly shorten the time cycle from laboratory to mass production, speed up the product launch, and respond to market demand more quickly to seize market opportunities. At the same time, the simulated production line also plays a role in product optimization and improvement. By collecting and analyzing data from the simulated production process, researchers can gain a deep understanding of the product's performance and quality stability, optimize the product design in a targeted manner, and improve the product's reliability and market competitiveness.

Xinxing Food will always adhere to innovation as its driving force, continuously invest in research and development, create more high-quality products for the market, create value and pursue excellence in terms of taste experience, health management, and happiness enhancement.